Egg-cellent news for Consumers
RASV launches a Free-Range Egg category in its Autumn Fine Food Awards
This year the Royal Agricultural Society of Victoria (RASV) has made an exciting addition to its 2014 Royal Melbourne Fine Food Awards (RMFFA) Autumn Program, a Free-Range Egg category and award.
In an industry first, the RMFFA will bring together an expert panel of judges to evaluate free-range eggs using criteria that are uniquely consumer-focused including taste, flavour and appearance.
Consumer interest and demand for top quality free-range eggs has increased significantly in recent times and it is currently the fastest growing sector in the egg market.
In conjunction with industry experts, the RASV has adopted a definition of free-range eggs that aligns with industry standards and community expectations to form the basis for eligibility and judging for the category.
RASV CEO Mark O’Sullivan said the introduction of the new category reflected the current climate of consumer interest in Australian free-range eggs.
“The Free-Range Eggs category has been created in close consultation with industry specialistsand introduced to the 2014 RMFFA Autumn Program as a result of increased consumer demand for theseproducts.
“The RASV is delighted to be providing Australian free-range egg producers a platform from which to showcase and market their quality eggs to consumers,” Mr O’Sullivan said.
Entries for the RMFFA Autumn Program are open from Thursday, 21 November 2013 to Friday, 24 January 2014, with judging to be held in February 2014.
The RMFFA winners will also have an opportunity to showcase products at the 2014 Royal Melbourne Show in the Taste of Victoria Pavilion or as part of the Royal Melbourne Fine Food Deli Bags.
For more information, visit http://www.rasv.com.au/Events/RMFF_Home and follow RMFFA on Twitter @RMFFA