NSW regions are drawing inspiration from the French to develop specific providences that specialise in certain foods.  The latest region to brand itself is the Macleay Valley Food Bowl which has 160 producers including Burrawong Gaian poultry.  They market themselves under the newly formed Macleay Valley Food Bowl brand as well as Humane Choice.

Read the full article here: http://www.dailytelegraph.com.au/news/nsw/food-tourism-farmers-push-for-produce-link-with-specific-nsw-areas/news-story/582a39da8ab21156aee2e47d7686641f